Coastal Car Care cultivates an environment where women can feel empowered when deciding on their auto repair needs, with the aid of expert advice from our staff.
Michele Hoisington has always operated Coastal Car Care under the principle of the golden rule, but aimed to take a step further for women feeling the effects of gender discrimination in the automotive industry. She aims to provide female customers a level of service based entirely on relationship building, respect and improved communication across the board.
The staff at Coastal Car Care aims to surpass the highest level of service and satisfaction for all customers, with the goal of earning their trust and lifetime loyalty. We want everyone to feel comfortable asking questions, knowing they will receive genuine answers without condescension.
So let's face it ladies, taking the car in for maintenance and repairs is right up there with picking up Fido's yard deposits. You don't want to do it, but it HAS to get done eventually. You know the longer you wait, the worse it's probably going to be. If you don't have a father, husband or boyfriend to pawn it off onto, it's all up to you!
Why do we dread the task so much? Let's start with an example of a not-so-female-friendly shop. Let me preface this by saying that obviously not every shop out there is like this, but they do exist (so no offense guys). My first job after high school was as a parts runner for an auto supply store many years ago, so I've seen this scenario play out firsthand at various repair shops.
When you finally decide on a shop, it's time for the moment of truth. If you have ever walked into a grimy, smoke-filled, closet-sized office with pin-up calendars behind the counter, you know what I'm talking about. Being the only female in this male dominated business can be a bit disconcerting and intimidating, and heaven help you if you have questions that are met with the rolling of eyeballs! Before you know it, you've left the keys to your baby in the greasy palm of someone you hope knows the difference between an air filter and oil filter. Again, just a worst case scenario observation!
In contrast, a female-friendly shop like Coastal Car Care will treat you with the respect you deserve from car care professionals. From the initial phone call to when you drive away satisfied that your car was repaired properly at a fair price, your satisfaction is our primary goal. Our friendly staff will answer all your questions up front with no intimidating faces or comments - we promise! In fact, we go out of our way to make sure you understand what your vehicle needs and why. Curious to see the mysterious inner workings of your car? Great! Not sure how to check your oil level? No problem! Educating our clients is something we take great pride in. We don't hide our mechanics or their work from you. In fact, we feel that having direct communication with your mechanic fosters the trust we strive to earn from all our clients. And you can forget the pushy or unnecessary up-selling. It won't happen here. Period.
According to AskPatty.com, 85% of women influence vehicle sales and 1/3 of all small businesses are owned by women. Women are huge decision makers in business, home life, and with automotive services and purchases.
AskPatty.com is an organization and website which is a female-friendly safe and a reliable source for expert automotive advice and research. Learn more by clicking the link below.